Build a portfolio career that’s entirely yours
A 6-week small group coaching program for women who are done collecting ideas and ready to turn their expertise into something that works on their terms.
Founding cohort starts in September. Limited to 8 spots.
You know exactly what this feels like…
You did everything right. Built the career, earned the title, put in the work... and then something broke.
Maybe it was the AI hype cycle you never signed up for.
Maybe it was a layoff that made you think you don’t want to rely on a single employer.
Or maybe it was a slow realization that the work stopped feeling like it mattered a long time ago, and you’re finally ready to take matters in your own hands.
No amount of research, Substack articles, or free webinars is going to help when you…
have a folder full of ideas, a half-finished website, and a positioning doc you keep rewriting because you don't want to get it wrong
hear "who am I to talk about this?" every time you go to post, so you don't
know exactly what you could offer, but freeze when it's time to name a price, especially to people you know
watch less experienced people launch messier offers and land clients while you keep "getting ready"
For a generalist with real expertise and bills to pay, you need a realistic plan and someone building it with you.
The Portfolio Career Circle
A done-with-you program with a small, hand-selected group of women in your same shoes (or one step ahead).
After 6 weeks, you’ll walk away with:
Your portfolio ecosystem, defined: How to structure your portfolio career based on your income goals, interests, and lifestyle.
One offer, built and launched: Positioned, priced, and pitched to real potential clients, not sitting in a Google Doc.
The start to a clear yet dynamic personal brand: A clear thread that ties your income streams together, so you can pursue multiple things without a scattered brand.
Why this is different
This isn’t about memorizing more scripts. It's about building the instincts that make any script work.
You don't need more research. You need accountability.
You don't need perfect positioning. You need a way to make money (and meaning) on your own.
What’s Included
Group coaching calls: Direct support on the real challenges as they come up—offer design, positioning, pricing, and finding clients.
Co-working club days: We refine offers, write the copy, and pitch potential clients — together, in real time.
Weekly assignments: One clear focus each week. Small, achievable milestones that keep you moving.
Slack community: Share your assignments, get feedback fast, and build alongside women doing the same thing.
Personalized feedback: High-touch feedback from Maggie each week.
“Before joining, I felt stuck when it came to starting new passion projects. After the program, I feel more confident exploring non-traditional income sources and diving into things I’d usually overthink.
During those 7 weeks, I ended up doing some pretty big things, like teaching yoga classes for the first time and even applying for a new job! There’s something powerful about being in a supportive space with other women who are all on the path of changing their lives.”
— Brittany Horton | Partnerships Leader & Community Connector
This is for you if…
You’re in a full-time job and want to build income on the side as a way to eventually transition into working for yourself
You’re new to freelancing, fractional, or solopreneurship, and you’re craving stability and income diversification
You don’t want to depend on an employer for your sole source of income—perhaps you’ve been laid off in the past
You have lots of skills, interests, and ideas but missing the focus, packaging, and follow-through
You want support and accountability from other women carving their own paths
This is not for you if…
You’re fine leaning on one employer for your income
You're looking for passive content to consume
You think this is a ticket to quitting your corporate job ASAP
You're not ready to put an offer in front of real people yet
You don’t want to stretch outside of your comfort zone
You’re early in your career
All of my mistakes and lessons learned are in this program
I spent a decade in consulting and tech product marketing before walking away from the comfortable salary to build a career that's entirely my own.
Today my portfolio spans fractional product marketing, coaching, teaching, events, content, even real estate—6 income streams and counting, where I made over $100K in my first year solo.
I’m not a seasoned expert who’s so far away from the early years of building a business. I might just be one or two steps ahead of you, which is exactly why my clients like working with me.
“I loved the cadence of the weekly group calls, plus the Slack reminders for homework & reinforcing what we learned this week. It was super helpful to have Maggie share her personal wins and goals as well.”
— Kyla | Executive Assistant
Your 6-week journey
Week 1: Audit your expertise
Get everything out of your head and onto paper. You'll inventory your skills, experience, interests, and who you’d like to work with to get a clear picture before we start.
Week 2: Nail your story
Find the thread that ties your multiple passions together. We'll workshop your positioning live, so you're not staring at a blank alone.
Week 3: Craft your offer
You'll define the who, the what, the transformation, and the price. We'll design it together to make it as compelling as possible to your target audience.
Week 4: Reach out
Your first clients are almost always hidden in your network and warm contacts, so we'll write your outreach messages together and practice asking great discovery questions. Then you'll send real pitches to real people
Week 5: Build your visibility muscle
You'll pick one platform, create a simple repeatable rhythm, and share your first post that tells your target audience more about who you are and how you can help.
Week 6: Create your roadmap
Lock in what happens after we end. You'll build your 90-day plan: income targets, weekly rhythms, and the next experiments to run, so the momentum doesn't fizzle when the program ends. We close by celebrating what you shipped but more importantly what you’ve learned.
“I truly enjoyed working with you—your guidance, insights, and encouragement have made a real difference. I’ve gained so much clarity about my strengths, values, and next steps, and I feel much more confident moving forward.”
— Former 1:1 Coaching Client | Lawyer turned Data Analyst
This isn’t another community…
One thing I hear over and over: there are SO many communities now.
Big Slack groups, giant memberships. All valuable, but what you’re craving now are intimate groups of people who are going through the same thing or one step ahead of us.
This cohort will be application only, so everyone who is in this round will be because I know they will be a good fit. You’ll also be part of the founding cohort where you’ll get special pricing and help me shape this for other women in the future.
What others are saying:
“Since we last spoke, I’ve taken on 2 clients! You were a huge expander for me in realizing work doesn’t have to be just one thing.” —Rachel
“I’ve gained so much clarity about my strengths, values, and next steps, and I feel much more confident moving forward.” —Muze
“Before joining Just Start, I felt stuck when it came to starting new passion projects. After the program, I feel more confident exploring non-traditional income sources and diving into things I’d usually overthink. During those 7 weeks, I ended up doing some pretty big things, like teaching yoga classes for the first time and even applying for a new job! ” —Brittany, Partnerships Leader & Community Connector
“I loved the cadence of the weekly group calls, plus the Slack reminders for homework & reinforcing what we learned this week. It was super helpful to have Maggie share her personal wins and goals as well.”—Kyla, Executive Assistant
Feedback from my teaching:
“It’s super rare to find virtual workshops now-a-days that are actually useful and mentally stimulating. This was the perfect balance of learnings, encouragement and motivation.” —Jess
“I think it was great! I've never really been taught how to think like a business-minded person and this workshop gave me a whole knew perspective on how to look at my skills and passions and perhaps leverage them, or at least experiment as Maggie said :) Thank you!” —Kata
Paid in full:
$749 ($2100 value)
Founding member price
Group coaching sessions
Coworking club days
Slack community
Personalized feedback from Maggie
Split the payments: $429 ×2
Founding member price
Group coaching sessions
Coworking club days
Slack community
Personalized feedback from Maggie
What you’ll walk away with
Clarity on your portfolio career and how the many things ladder up into a clear vision
Confidence on how to execute and repeat this for your next income stream part of your portfolio
Connection and belonging to others walking away from traditional work toward fulfilling, flexible portfolio careers
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I’m capping it at 8 people max!
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Yes, if you can carve out the time! Expect ~3-5 hrs/week. I designed this for busy women with audio lessons you can listen to on your commute, short assignments you can do over the weekend, and bi-weekly coworking sessions to keep you accountable.
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Totally fine. The first couple weeks are built for exactly this.
FAQ
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That’s ok! I’ll send out recordings of each session. However, I’d love for you to be there live for the majority of them!
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Likely not until Feb or Mar 2027.
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I am working through my coaching certification by iPEC. I’ve also hired multiple coaches over the years, including Jenni Gritters and Alona Shaked and constantly invest ($20K+) in my own personal growth through free and paid resources on mindset, business, marketing, sales, accountability, motivation, psychology and more.
What if it was finally time to stop doing it all alone?
Six weeks from now, you could still be refining the plan in your head.
Or you could have your portfolio ecosystem built, a live offer, and paying clients.